BTS Returns to the F&B Space With ARIH, Merging Seoul Street Food with Bold Western Flavors

SummaryBTS has launched ARIH, a new Western-Korean fusion food and beverage brand, in partnership with Korean food manufacturers Paldo and hyThe brand debuted exclusively at Walmart with core product categories including Modern Noodle stir-fried ramen and Dual Biotic SodaMembers of BTS collaborated on the brand's development, combining authentic Korean flavor profiles with Western dining habits for a global audienceBTS is stepping into the consumer grocery market with the launch of ARIH, a n...